How many types of Anchor Text are there? Let’s take a look at the summary from the orange cat as follows.
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Exact Match Anchor Text
Exact Match Anchor Text is the use of words or phrases that match the keyword in the content directly related to that link. You are writing an article. and have written keywords that have been used in other articles can be linked to the article that is being written
Exact Match Anchor Text is the most popular link among SEOs. Because it is a form of links that help push rankings well. But it must be used carefully. Because if used too much, the ranking may drop from being seen by Google as word spam.
Partial Match Anchor Text
Partial Match Anchor Text is the use of words or phrases that partially match the keyword in the relevant content in a natural way, that is, the keyword is not typed directly. You make an article in the keyword “Local SEO”. Writing Partial Match Anchor Text will not directly write the word Local SEO, but may write a longer word such as
– What is Local SEO?
– Local SEO techniques 2023
– See how Local SEO helps small businesses rank higher.
Branded Anchor Text
Branded Anchor Text is using brand name, website name, blog name, product name or shop name to make Anchor Text Naked directly or you can use brand name in conjunction with other main keywords as well. For example, an SEO article from Mae Som, the keyword is an SEO article, and the brand name is Mae Som, etc.
Naked Anchor Text
Naked Anchor Text is to use a URL as anchor text without any additional text. for example
Generic Anchor Text
Generic Anchor Text is the use of generic words or phrases that are not relevant to the content associated with the link. also known as Call-to-Action (CTA), which often uses words that encourage people to click through, such as click here, click to watch, add to cart, click here to read more, etc.
Random Anchor Text
Random Anchor Text is the use of words or phrases to link to other pages. By using random text without keywords related to the linked page, for example, check out our other articles, etc.
Image Anchor Text
Image Anchor Text is an anchor text in the form of HTML or images, which we call ALT Text, which can be done by placing a link directly to the image. Or you can place a link in the Description under the image as well.
How to Make Anchor Text Better for SEO
– Avoid making poor quality anchor text.
Many people understand that the more Anchor Text you make, the better in front of that website, but in fact, if Google doesn’t see the link of the content in that Anchor Text, it may think that the page has no quality as well, so it should be. Avoid making anchor texts that are of poor quality and negatively affect rankings, such as making so many anchor texts that look like spam keywords, anchor texts that are not relevant to that page, etc.
– Create anchor text that is concise and easy to understand.
Although it does not specify how long the anchor text should be written. But make sure your link text is as short as possible. To create a good experience for using the website. Readers will also understand how the anchor text they see relates to content on other pages. And it should be easier to decide whether to click or not.
– Focus on the relevance of the anchor text page.
Google pays attention to link relevance. or the relevance of the topic on different pages that make links for example If you’re doing content writing articles, if you want to make relevant anchor text, it’s better to link to a copywriting how-to page rather than linking to a business page, etc. When Google sees the page’s relevance, it’s a good idea. various There is a chance to rank those pages higher.
– Create Anchor Text to look diverse
Don’t overuse the same Anchor Text type. In one article, it is advisable to use multiple anchor texts and use them appropriately.
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